Course Description: Students in this course will acquire a working knowledge about markets and investing that any educated person should have in order to be a good citizen. The course is an introduction to what financial markets are and how they function, all within a broader social context. While the course will deal concretely with topics in economics, statistics, psychology and finance, no prior knowledge of any of those topics is required.

Course Description: This course will (1) introduce a variety of big marketing data, such as social network, text, image, voice, video, and location data; (2) introduce contemporary analytic tools, such as network analysis, natural language processing, and neural networks, to analyze these data; and (3) develop strategic insights and prepare students for coveted analytics careers. Some Python knowledge is preferred.

Course Description: Leading a marketing organization presents a unique set of leadership challenges, which every aspiring marketing leader will need to understand and manage as they navigate careers as leaders in the most dynamic function in the modern business enterprise -- marketing.

Course Description: In this course, students will explore marketing challenges and opportunities in several major areas of healthcare, examine similarities and differences between marketing in healthcare and in other sectors, and learn to apply traditional marketing strategy and tactics in novel ways that embrace the differences that exist between the marketing of health and care and in other sectors.

Course Description: This course explores the influence of marketing on individuals and society more broadly. The course will begin at the individual level by covering the fundamental principles of consumer behavior. The course will conclude by introducing and analyzing pro-social marketing, which involves the application of marketing frameworks and techniques to promote individual and collective well-being.

Course Description: This course focuses on how financial assets and firms are valued in financial markets. It directly extends and strengthens the corporate finance principles from the required first-year Financial Management and Policies course by applying valuation models to real financial data and assets. The course contains three modules: firm-valuation techniques, option-pricing principles, and fixed-income valuation. The first module extends the first-year finance course by considering more difficult firm valuations as well as alternate techniques for valuing firms. The second and third modules relate to the capital markets for which valuation principles from options and fixed-income instruments are used as building blocks to decompose the valuation of complex financial instruments.

Course Description: The course gives students the opportunity to hear marketing experts discuss the most current marketing issues facing companies today. Each class will feature a speaker who will either introduce a new issue to the class or bring a different perspective on an issue already introduced by a previous speaker. The content of the course will vary according to what topics are in the news as well as the availability of speakers. Prerequisites: Restricted toDarden students.

Course Description: This course analyzes the challenges and opportunities in Emerging and Frontier Markets. The superlative performance of EFMs has been the growth story of the past two decades. Understanding the functioning of these economies is a critical factor for the successful operation of a global enterprise.

Course Description: This is a survey course on the institutions and products that make up the capital markets. Major themes in the course include financial innovation and its role in making the financial markets and the economy more efficient. An emphasis is placed on the redistribution of risk among market participants and the reduction in the spread between what borrowers pay and what lenders receive. The course is designed as a broad overview and is not a technical course. It is valuable not only for students interested in finance but also for those with general management aspirations.

Course Description: This course applies the ideas and methodologies of economics to the analysis of the business environment in which firms operate and managers make decisions. The course expands students' knowledge of global economies and markets in three dimensions. First, it delivers insights and tools for analyzing markets in the global economy by studying such topics as competition, market structure, efficiency, industry equilibrium, and change. Prerequisites: Restricted to Darden students.

Course Description: This course examines the benefits and shortcomings of markets as an institutional arrangement for improving social welfare, and it explores conditions under which government action helps direct better market outcomes. The textbook case for government intervention to correct market failures. It describes an idealized environment in which market outcomes are Pareto optimal.

Course Description: This course investigates key topics in the economics of the art market (or markets). It may be viewed as a course in applied micro-economics, with an interest in identifying the key factors that shape market outcomes, whether measured in terms of prices of individual artworks, the distribution of revenues among the major players in the market (artists, dealers, auction houses, etc.), or the financial rewards to the ownership of fine art.

Course Description: Studies the theory and operation of financial markets and the role of financial assets and institutions in the economic decisions of individuals, firms, and governments. Prerequisite: ECON 3010 or 3110, 3030, and STAT 2120 or equivalent. .

Course Description: This course is a research-oriented class that examines how firms can leverage customer analytics to create, manage, and grow brands. The class provides students with a strategic framework and analytical tools to develop and execute data-driven strategies that enhance customer engagement and loyalty. Through lectures, analysis workshops, class exercises, and team projects, the course investigates the art and science of delivering customer value.

Course Description: Marketing and Quantitative Analysis introduces the marketing management processes that can be applied to various global markets. Topics include understanding market metrics, consumer market dynamics, consumer behavior and social/cultural trends, organizational buying behaviors, market segmentation, global branding, management of goods and services in diverse markets, and marketing decision systems. Restricted to MS in Commerce students.