GCOM 7140 is a research-oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders …
Consumer Behavior and Pricing Strategy integrates our understanding of consumers from research in marketing, psychology, and behavioral economics. We will take the perspective of a marketing manager and employ this …
This course will expose you to the knowledge and skills required of, 1) brand managers as they successfully launch and manage branded products/services over time, and 2) brand consultants who …
Examines ways to design, develop and execute effective integrated, web, and social marketing programs. The course uses a business planning model which allows students to justify, build, and execute social …
Through labs, assignments, and a capstone project, students build, evaluate, & deploy predictive ML/AI models using low-code technologies and learn how to apply these concepts to create value & support …
This course aims to provide students with a practical understanding of Artificial Intelligence technology. It covers key factors for the successful development, deployment, and management of AI, machine learning, and …
The course provides an overview of the fundamentals necessary to conduct data analytics with Python including understanding Python objects, data types, structures, packages, and data flow statements; and, reading, writing, …
Students will learn how to communicate effectively with data and data structures. This includes how to evaluate potential sources of data, aggregate data values from multiple sources, and compile creative, …
This course is designed to provide a broad overview of management consulting and other related advisory services professions while also helping students develop skills that are broadly applicable in these …
This course is focused on harnessing the power of unstructured data to perform advanced analytical techniques. Students will be exposed to big data technologies (NoSQL, Hadoop, etc.) to understand how …
This course provides a manager's view of cybersecurity and privacy that contains an overview of methods for managing and mitigating cybersecurity risk in organizations. Further, this course includes an emphasis …
This course is second in a two-seminar sequence that introduces students to the science and business of the biotechnology industry. In addition to continued exploration of translational research, this course …
This course focuses on how to successfully commercialize breakthrough technologies that have high potential to generate social and/or economic value. Issues related to identifying market needs and potential, developing commercialization …
This course is designed to expand your knowledge of financial reporting from a user's perspective. To do this, we use firm disclosures to explore: how analysts use financial information to …
Includes the planning, processes (gathering evidence), & judgments required to render an opinion on an entity's internal controls and financial statements. Deals with evidence theory, risk identification & professional judgment. …
Given the widespread use of financial reporting and the growing use of Big Data, business institutions have increasing demand for people who can bridge the disciplines of data, analytics methods, …
The course addresses the various business, tax, and accounting issues arising in connection with the formation, operation, and termination of domestic corporations and their shareholders. It provides in-depth coverage of …
New Graduate Commerce Course: Special Topics in Finance
Presents the opportunity to examine new and emerging IT topics or study a particular IT related area in greater depth than is covered in other courses. Prerequisite: Graduate Commerce.
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