The primary objective of this course is to provide a foundational overview of business, including the themes of the history of business, business and society, and innovation. The course will enable students to gage interest in business and prepare students for business-related education, jobs, and careers. THIS COURSE IS A PREREQUISITE FOR THE MCINTIRE SCHOOL OF COMMERCE.

The initial focus is on how economic events are measured, classified and recorded, then students explore accounting issues for key business operating areas. Financial statements are studied to understand their content and uses. Course is delivered in an online format with no scheduled class meetings; students engage with all course content online. Faculty and teaching assistant support is provided via face-to-face and online interactions.

A continuation of COMM 2010 that examines accounting's problem-solving contributions to management. Emphasizes planning, control, performance measurement, cost behavior, ethics, and information for special decisions. Prerequisite: COMM 2010.

An introduction to personal finance, focusing on financial decision-making and financial wellbeing. Students will develop the knowledge and skills to analyze common financial situations and develop a financial plan. Topics include short-, intermediate-, and long-term planning; budgeting; taxes; credit; debt; insurance; stocks, bonds, and mutual funds; diversification; 401(k)s, IRAs, and HSAs. Prerequisite: Non-Commerce students, 4th Year.

Intensive study of the generally accepted accounting principles for asset valuation, income measurement, and financial statement presentation for business organizations, and of the processes through which these principles evolve. Focuses on important areas in financial accounting, including accounting for leases, pensions, and income taxes. Prerequisite: COMM 2020 or instructor permission.

This course will provide knowledge of product management in combination with project management skills, both of which are necessary for the management of the digital product innovation process end-to-end. Course consists of seminars on roles of the product & project manager, managing innovation, selecting projects, stakeholder mgmt, team mgmt, schedule & time mgmt, risk mgmt, & on leading changes. Workshops on digital innovation, agile & waterfall methods.

Provides an introduction to the management of database systems and how business intelligence can be used for competitive advantage. The course uses an applied, problem-based approach to teach students the fundamentals of relational systems including data models, database architectures, database manipulations (e.g., SQL), and BI tools. Prerequisite: Undergraduate Commerce or Instructor Permission

Explores product, service, business model, and process innovation in existing companies with a focus on preparing students to participate in, lead, and advise innovation teams to increase the likelihood of a desired corporate outcome. Course format includes case studies, projects, and the most recent academic thinking on topics like organizational design, ethics in innovation, resources allocation, culture development, & "managing clever people."

The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.

Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.

Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper. Prerequisite: COMM 3410.

Placeholder for fall core courses. COMM 3010 (4 cr.) provides an overview of a business from strategic process perspective and as a system. COMM 3020 (4 cr.) studies the interaction of human behaviors, within the organization and the business environment. COMM 3030 (4 cr.) covers basic analytical tools used in marketing and finance, and introduces a disciplined problem-solving process to structure, analyze, and solve business problems.

A seminar on issues drawing current attention in the finance literature and affecting non-financial business firms, financial institutions, or investment management.

A rigorous introduction to the full field of finance. Students should gain an appreciation of the role of financial markets and institutions in our economy as well as an introduction to the responsibilities, concerns, and methods of analysis employed by corporate financial managers. We focus on the two fundamental aspects of financial decision-making: time value and risk (modern portfolio theory, the capital asset pricing model, and alternatives). The concepts of time value and risk are used to value the two basic financial assets, bonds and stocks, as well as real assets, investment projects, and companies. In addition, the course introduces derivative securities (options, futures) and discusses their application in a wide variety of settings (real options, contingent claims valuation of equity). The course also covers the theory and practice of capital structure decisions (Modigliani and Miller, taxes, bankruptcy costs, asymmetric information, agency) and dividend decisions. The course will include a thorough discussion of market efficiency and an introduction to the field of behavioral finance. A unifying theme of the course is how no-arbitrage conditions and the law of one price can be used to value most financial assets. The emphasis in this course (both in and out of class) will be on problem solving. Prerequisite: COMM 3010, 3020, and 3030.

This interdisciplinary course will explore the complex choices in environmental policy and management by examining and integrating three relevant perspectives: environmental science, ethics and economics. Environmental science provides a basic understanding of the impacts of human activities on the environment. Economic analysis focuses on the relevant benefits and costs. Ethics addresses the conflicts of values involved in decisions about the environment. The balancing of environmental and economic costs and benefits, coupled with human beliefs about what is 'right' or 'wrong,' is at the heart of the environmental decision-making process. The process is complex because it involves a diverse set of stakeholders with differing perspectives and objectives. A case study approach will be used to examine the wide range of scientific, historical, cultural, ethical and legal dimensions of environmental issues.

This course provides a manager's view of cybersecurity and privacy that contains an overview of methods for managing and mitigating cybersecurity risk in organizations. Further, this course includes an emphasis on applying analytics to understand cybersecurity threats. The course will also explore the role of privacy in society.

Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

This course will (1) introduce a variety of big marketing data, such as social network, text, image, voice, video, and location data; (2) introduce contemporary analytic tools, such as network analysis, natural language processing, and neural networks, to analyze these data; and (3) develop strategic insights and prepare students for coveted analytics careers. Some Python knowledge is preferred.

This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC).

This course introduces students to the software used by creative personnel within an advertising agency, such as Adobe Photoshop, InDesign, and Illustrator, to name a few.

This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

Analyzes the federal income tax law and its application to business, investment, and personal transactions. Prerequisite: COMM 2020 or Instructor Permission.

Presents the opportunity to examine new and emerging IT topics or study a particular IT related area in greater depth than is covered in other courses. Prerequisite: 4th Year Commerce or instructor permission

Topics in business analytics leverages the vast data resources available today to identify trends and patterns critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to apply analytics to real-world business decisions.

This course seeks to develop students' ability to respond to complex leadership challenges in multiple contexts. Through experiential learning, students will be better prepared to influence the strategic direction of their organizations. Topics include understanding the role organizational leaders, managing firm culture, guiding firm change, utilizing power and influence, balancing stakeholder expectations, and managing organizational threats.

COMM 4643 increases students' comfort with public speaking. In a safe environment students work to cultivate individual speaking styles by engaging in daily public speaking. Students deliver a wide variety of speeches, engage in activities designed to refine speaking styles, receive weekly feedback, and review their own recorded speeches. The most successful students participate fully, have a sense of fun, and help each other to improve.

Your effectiveness as a leader depends on your ability to influence and persuade others. From the ancient art of rhetoric to cutting-edge social science, this course asks you to implement time-tested communication techniques to persuade colleagues at every level, even when you lack formal authority. With power comes responsibility, and so you also will consider the ethics of persuasion and how to influence interpersonal and team dynamics positively.

This course is designed to provide a broad overview of management consulting and other related advisory services professions and help students develop skills that are broadly applicable in these professions as well as in other fields (business, politics, not-for-profits, etc). Students will gain experience in key skills including problem identification and structuring, data collection, problem solving, client presentations and client management.

Explores the entrepreneurship process as well as basic concepts and analytical tools that facilitate new-venture success with a focus on a start-up's ability to make money and its ability to generate attractive financial and personal returns for the entrepreneur compared to alternative career options. Examines various considerations for generating, screening, and evaluating new venture ideas, creating and presenting compelling business plans, acquiring early-stage funding and other required resources, as well as measuring value. Prerequisite: Fourth-year Commerce standing or instructor permission.

In the capstone course, approximately five teams comprising five students each attempt to commercialize business concepts (of their design and with faculty approval) through the "pre-money" stage of development. The course culminates in a New Venture Competition, the winners of which, as judged by Entrepreneurship Track professors and program donors, will receive modest seed money to continue exploration of their business concept. Prerequisites: Open only to students in the Entrepreneurship Track.

Explores the strong influence of culture on business practices and cultivates skills for developing and implementing strategies in multicultural environments. Topics include culture and its implications, interpersonal effectiveness, organizational systems, political and economic environments, and corporate social responsibility. Prerequisite: Fourth-year Commerce standing or instructor permission.

Provides an understanding of contemporary cash and derivative equity securities and markets. Both investment theory and its practical applications are considered. The primary perspective for most discussions is that of an institutional investor, although applications to personal finance are included. Both U.S. and international equity and fixed-income markets are discussed. Topics include asset allocation, portfolio theory, market efficiency, models of asset pricing, program trading, and equity options and financial futures. Prerequisite: Fourth-year Commerce standing or instructor permission.

This course covers corporate valuation and the restructuring of both non-distressed firms (for example, leveraged buyout transactions) and distressed firms. Prerequisite: fourth-year Commerce.

Foundations of Global Commerce examines the global context of business, the evolution of that context, and the many business implications. The course covers the global macro-economy, application of an analytical framework, and important future trends. In addition to mastering a defined body of knowledge, the course emphasizes conceptual thinking and a commitment to curiosity, critical analysis, active participation and intellectual risk-taking.

Introductory course forms the background of concepts, tools and techniques. This course details the study and practice of real estate as it draws from a multitude of disciplines including architecture, urban and regional planning, building construction, urban economics, law, and finance. Prerequisites: Fourth-year Commerce standing.

Students admitted to the GCS program will meet periodically with their advisor & other students & faculty members involved in the program. Over the course of the semester, students will first produce a literature review & then a research proposal that will serve as the roadmap for the thesis to be completed during the spring semester (Comm 4841). The proposal will be presented at the end of the semester before student & faculty of the program.Prerequisite: Must be admitted into the Global Commerce Scholar Program

Cross Cultural Experience

Independent study under the supervision of a Commerce instructor. A project directly related to business must be submitted to, and approved by, the supervising instructor prior to the Commerce School add date. Students may take COMM 4993 only once. Prerequisite: Fourth-year Commerce standing.

This course provides an understanding of financial reporting issues related to business combinations, inter-corporate investments, consolidated financial statements, corporate restructurings, and international transactions and operations. Understanding the economic substance and impact these issues have upon the financial statements are important for professional accountants and financial analysts. Prerequisite: COMM 3110.

How do managers use financial information to help deliver their organization's value proposition? This course will help you actively learn how to prepare and use financial information that can be used by managers when making critical business decisions. This course is designed specifically for accounting, management, marketing and finance majors. Prerequisite: Comm 3110

This course examines the nature and influence of trading on financial market prices. Particular attention is directed to the role of noise in financial markets; the psychology of participants in financial markets; the identification of potential profitable trading opportunities; back office processing of trades; the management of the trading function; and artificial neural networks and AI expert trading systems. Mock pit trading sessions are held to give firsthand experience in simulated pit trading environments and illustrate some of the skills necessary for successful trading. Prerequisite: Fourth-year Commerce or graduate standing, or instructor permission.