Course Description: This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.

Course Description: This course will focus specifically on the AI driven transformation of marketing. This course provides an in-depth exploration of Artificial Intelligence (AI) in marketing, combining theoretical frameworks with practical applications. Students will study the history and processes of AI, including machine learning and deep learning, and how these technologies can be leveraged through the AI Marketing Canvas for strategic planning.

Course Description: This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.

Course Description: This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.Prerequisite: GBUS 7291

Course Description: This course provides students with an introduction to consumer behavior and marketing analytics. Its goal is to expose students to difficult marketing issues that both U.S. and foreign companies face.

Course Description: The digital marketing course prepares students for the variety of ways interactive communication and positioning may be part of their future careers whether they are CMOs thinking strategically or CEOs asking the right questions of an ad agency. Interactive technology is driven by innovation, making it difficult to study one text or conclude that one static model works best.

Course Description: This course is intended for students who are interested in gaining a deeper understanding of new trends in the marketplace but most importantly for those aspiring to change consumer behavior. It is targeted to students interested in careers in marketing in broad terms, from consumer goods to nonprofit management to technology.

Course Description: This course emphasizes the development of technical skills that enable students to improve their understanding of global financial markets. The course focuses on the key drivers of movements in currency and interest-rate markets around the world, as well as the important institutions and players that impact those markets. Students will examine how interest rates are impacted by such factors as central-bank behavior, fiscal policy, the state of the business cycle, productivity, inflation expectations, and international capital flows. For currencies, students will develop two related tool kits: one that is useful for understanding the drivers of orderly changes in exchange rates, and a second, through the construction of an early-warning system, that focuses on factors associated with large and potentially disorderly depreciations. Students will also investigate ways in which firms and investors manage interest-rate and currency exposure, as well as how countries manage exchange rates. The course, which includes both technical readings and cases, should appeal to a broad array of students, especially those who wish to pursue careers in investment banking, international finance, and general management.

Course Description: This course is designed to expose students to advanced quantitative techniques in marketing research. The course deals with how marketers can extract useful information from marketing data for designing marketing strategies. The emphasis in the course is on advanced data analysis relevant for marketing decisions. Topics will include techniques relevant for new product pretests, product line pricing, demand forecasting, market and customer segmentation, allocating resources for advertising and promotion, customer valuation, and evaluating marketing campaign performance. Course content will feature a combination of cases, exercises, lectures, and a group project. The course will use a very hands-on approach and a majority of the topics covered in this course will have direct applicability to those students concentrating in marketing in their future jobs. Students are advised to take the Marketing Intelligence course prior to this course.

Course Description: This seminar examines the role of markets in promoting (or inhibiting) the full participation of women in society.

Course Description: Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

Course Description: Courses taught in the Marketing area.Prerequisite: 4th Year Commerce

Course Description: Study the role and the importance of the financial system in the global economy. Construct general equilibrium models that encompass the financial markets as well as the rest of the economy. These models will be used to understand the recent subprime crisis, the European sovereign debt crisis, and many market phenomena such as extreme volatility and contagion. Prerequisites: ECON 3010 or 3110 (ECON 3020 is recommended).

Course Description: Introduction to marketing principles and activities in both profit and non-profit enterprises, from the conception of goods and services to their consumption. Participants study consumer behavior as well as ethical, environmental, and international issues in marketing. Prerequisite: ECON 201 and 202 or equivalents, or instructor permission.

Course Description: You will be introduced to leading analytical techniques in marketing and how marketers use marketing data to design cutting-edge marketing strategies. We will use data analysis to support marketing decisions and explore techniques for product line pricing, demand forecasting, customer segmentation, and customer lifetime valuation. We will use a hands-on approach, and the topics covered in this course are relevant to current marketing practice.