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101 Ratings
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This class is completely pointless. I've been told that it isnothing like COMM school, it's just a weed out class. The lectures are incredibely dull and the class is completely disjointed because you go through 4 professors. I will say Lindgren who taught the marketing unit was excellent, a very enjoyable unit. The problem with the class was that much of it was reading and slides during lecture, while the tests were mathematical application of the material, which we had very little practice with. The Disussion is supposed to be where you get your practice in for this, but the discussion is pointless because the professors and the TA's do not do a good job communicating with one another, and the points from the disucssion section are so easy to get you learn nothing from the work you do do.
This class lacks coherent structure or any form of organization. The material may be useful, and in some cases, interesting, but with the disjointed presentation of lectures and the near-illegibility of the textbook, it is impossible to tell. Do not take this class unless you absolutely have to in order to get into Comm School.
Fairly pointless, but if you're pre-COMM, it is a necessary evil. Starting in Fall '07, the class had a new book and no longer had a lab. As of now, all the questions on the test are straight from the book and have nothing to do with lecture. Read the book closely, especially boxes like Global Effects and whatnot, and you'll do fine.
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