GCOM 7230
Data Management for Decision Making
Course Description
Provides an overview of the concepts, technologies, and tools necessary to support and improve electronic commerce, with emphasis on tools and methodologies for measuring and enhancing digital presence. The two major areas covered are web analytics and search analytics. Through a semester-long group project, the course focuses on how these concepts can be used to measure, analyze, and improve user experience, web traffic, and conversion rates.
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