GBUS 7614
The Adrenaline Innovation Project
Course Description
This one-week course offers students an opportunity to immerse themselves in the product development process. Students will work in teams during the week to develop a product prototype based on an initial concept. Teams will define product and market characteristics, design packaging, make choices regarding suppliers and distribution channels, and develop product financials.
Instructors
No instructors this semester
This course isn't being taught this semester. Try viewing the last 5 years.