COMM 4644
Persuasion & Influence
Course Description
Your effectiveness as a leader depends on your ability to influence and persuade others. From the ancient art of rhetoric to cutting-edge social science, this course asks you to implement time-tested communication techniques to persuade colleagues at every level, even when you lack formal authority. With power comes responsibility, and so you also will consider the ethics of persuasion and how to influence interpersonal and team dynamics positively.
