COMM 3310

Fundamentals of Marketing

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Course Description

Pre-Requisite(s): ECON 2010, 2020

Study of the business and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Examines and analyzes marketing activities from the planning stage to the consumption stage. Emphasizes concepts that facilitate an understanding of client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing.


  • Marina Markot

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    Fall 2010