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COMM 3020

Behavioral Issues in Marketing and Management

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Course Description

Pre-Requisite(s): Third-year Commerce standing

Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems.


  • Marcia Pentz
     Rating

    4.67

     Difficulty

    4.00

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2021

  • Lynn Hamilton
     Rating

    3.67

     Difficulty

    3.50

     GPA

    3.53

     Sections

    —

    Last Taught

    Fall 2020

  • Jeffrey Boichuk
     Rating

    4.00

     Difficulty

    3.50

     GPA

    3.50

     Sections

    —

    Last Taught

    Fall 2021

  • Karen Jansen
     Rating

    4.67

     Difficulty

    3.00

     GPA

    3.51

     Sections

    —

    Last Taught

    Fall 2011

  • Marcia Pentz-Harris
     Rating

    5.00

     Difficulty

    3.00

     GPA

    3.52

     Sections

    —

    Last Taught

    Fall 2017

  • David Lehman
     Rating

    3.73

     Difficulty

    3.00

     GPA

    3.50

     Sections

    —

    Last Taught

    Fall 2020

  • William Kehoe
     Rating

    4.56

     Difficulty

    2.67

     GPA

    3.53

     Sections

    —

    Last Taught

    Fall 2014

  • Nicole Montgomery
     Rating

    4.83

     Difficulty

    2.50

     GPA

    3.47

     Sections

    —

    Last Taught

    Fall 2014

  • James Burroughs
     Rating

    4.50

     Difficulty

    2.00

     GPA

    3.48

     Sections

    —

    Last Taught

    Fall 2021

  • Natasha Foutz
     Rating

    4.67

     Difficulty

    2.00

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2021

  • Robert Cross
     Rating

    4.52

     Difficulty

    1.71

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2014

  • Robert Patterson
     Rating

    5.00

     Difficulty

    1.00

     GPA

    3.43

     Sections

    —

    Last Taught

    Fall 2021

  • Gary Ballinger
     Rating

    —

     Difficulty

    —

     GPA

    3.54

     Sections

    —

    Last Taught

    Fall 2021

  • Ying Foutz
     Rating

    —

     Difficulty

    —

     GPA

    3.51

     Sections

    —

    Last Taught

    Fall 2018

  • Amanda Cowen
     Rating

    —

     Difficulty

    —

     GPA

    3.45

     Sections

    —

    Last Taught

    Fall 2014

  • Janette Martin
     Rating

    —

     Difficulty

    —

     GPA

    3.47

     Sections

    —

    Last Taught

    Fall 2013

  • Amar Cheema
     Rating

    —

     Difficulty

    —

     GPA

    3.35

     Sections

    —

    Last Taught

    Fall 2012

  • Cynthia Fraser
     Rating

    —

     Difficulty

    —

     GPA

    3.36

     Sections

    —

    Last Taught

    Fall 2009

  • James Maxham
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2018

  • Kerrie Carfagno
     Rating

    —

     Difficulty

    —

     GPA

    3.49

     Sections

    —

    Last Taught

    Fall 2021

  • Faculty Staff
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2018

  • Kieran O'Connor
     Rating

    —

     Difficulty

    —

     GPA

    3.51

     Sections

    —

    Last Taught

    Fall 2020

  • Derick Davis
     Rating

    —

     Difficulty

    —

     GPA

    3.56

     Sections

    —

    Last Taught

    Fall 2021

  • Christi Lockwood
     Rating

    —

     Difficulty

    —

     GPA

    3.48

     Sections

    —

    Last Taught

    Fall 2021

  • Irina Kozlenkova
     Rating

    —

     Difficulty

    —

     GPA

    3.53

     Sections

    —

    Last Taught

    Fall 2020

  • Daisy Lovelace
     Rating

    —

     Difficulty

    —

     GPA

    3.53

     Sections

    —

    Last Taught

    Fall 2019

  • Gary Foutz
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2016

  • Kieran Patterson
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2015

  • David Carfagno
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2016

  • James Carfagno
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2015

  • Robert Kehoe
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2016

  • Derick Pentz-Harris
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2016

  • Christina Black
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2021

  • Charlotte Hoopes
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2020

  • Jon Blankenship
     Rating

    —

     Difficulty

    —

     GPA

    —

     Sections

    —

    Last Taught

    Fall 2021

  • Brendon Cummiskey
     Rating

    —

     Difficulty

    —

     GPA

    3.48

     Sections

    —

    Last Taught

    Fall 2021