CGBM 2310
Marketing Principles: Goods, Services and Brands
Course Description
This is an introductory course focusing on the "4Ps of marketing" from a marketing strategy perspective. It will encompass decisions regarding Product, Price, Promotion, and Place such that a firm's offerings meet a specific consumer need, demand, or want. This includes a strong consideration of consumer psychology and consumer behavior. This course will address the key questions a marketer must consider for its offerings to be successful.