COMM 3330

Professor Mick is an absolute sweetheart! It is so evident how much he cares about each student's well being. But since the most recent review, he has changed the structure of the class completely.

Current structure:
1) Market research term paper on a topic of your choosing (62.5%)
2) 7 exercises (26.5%)
3) participation (10%)

Personally, I was initially intimidated by the term paper being such a large percentage of the grade, but it was really interesting getting to research a topic of my choice and learning much more about it. Professor Mick also gave several paragraphs of positive and constructive feedback on the paper which I really appreciated and will implement in papers going forward. If you're someone who prefers tests over papers, though, this class may not be for you, but if you prefer papers and a focus on participation and completion grades over tests/quizzes, you will definitely like the structure of this class. I would definitely recommend! #tCFS24

I loved Professor Mick! Although the material is pretty dry (basically a review of the Marketing and Quantitative Analysis modules of the ICE curriculum), the course itself was easy and should be a GPA booster for anyone interested in concentrating in Marketing or in need of a COMM elective. Your grade is based off of class participation, a group project, the midterm exam, and the final exam. You have the option of writing a research paper in lieu of either the midterm or final exam. Professor Mick really cares about his students and is very knowledgeable on the more conceptual aspects of marketing research. After I missed a couple of classes because I was sick, Professor Mick reached out to me updating me on what I missed, instructing me on how to prepare for the next class, and also offering me the opportunity to reschedule the upcoming midterm (which I didn't take bc the exams are easy af since Professor Mick gives you a study guide to prepare with). Professor Mick also may seem intimidating the first couple of days, but his bark is worse than his bite. He has a dry sense of humor (which made for some pretty funny moments in lecture), and is really approachable and accessible during office hours. Highly recommend taking COMM 3330 with Mick!

Mick is a really nice guy who is very passionate about market research, but the class is pretty dry. While we learned a lot about the concepts of market research, I think the class is incredibly limited by only using technology like once the whole semester to do a few graphs on excel for the project. This would also make the class for interesting/hands-on. Personally I couldn't pay attention in this class to save my life but the class isn't difficult. He gives you exactly what you need to know for midterms and final and then if you do a good group project you'll be fine. Make sure to talk at least once a class for participation though, I had a string of probably 4 weeks where I was completely zoned out and it probably cost me the solid A.

Mick tries so to be fun but he is so serious.
Pros: He goes in detail through theory of marketing research and provides realistic examples.
Cons: He doesn't know much about using excel and technology in general.

About the course: the first half requires a lot of memorization, and the second half is more hands on of how to analyze data in matrices, correlations and regressions.

DEFINITELY take this course with Mick. He is extremely well-versed in marketing research and gives you the most insight on research tools than any other professor. This class is mandatory for a lot, but it really is a great class. I learned SO much, and the skills you learn are applicable to pretty much any internship/job you get because it gives you an idea of how to properly use different statistical analyses for different situations. I have used what I learned in this class all throughout my internship this summer. Tests are very easy, just memorize what he gives you on the study guide and you'll ace the exams. Group projects he tends to grade super easily if you put the effort into it-- I think average for projects was like a 94 which is crazy high in my opinion. Great class, great professor!

Mick is nice and cares about his students. The class is so easy and it was hard to stay awake at times. If you have someone who can work Excel or Tableau pretty well you are golden. He wants to give everyone A's. Just study for the test and put conscious and thoughtful effort into the group project. #tcf2016

Professor Mick is a really nice guy and he really cares about teaching the material in the class. Although a lot of the topics seem pretty straightforward, it is actually a very useful class for students interested in marketing and advertising. One project and two tests (which can be pretty specific and require studying) ‪#‎tcf2016‬

Professor Mick is one of the best at McIntire. Very nice guy, good at explaining concepts, and grading is lenient. Highly recommend taking market research with him.

Extremely easy class, but you probably can't get in unless you're concentrating in marketing. Midterm and final are very specific, but he gives you a study guide in advance - know the study guide, and you'll definitely do well. There is a large group project, but it seems like everyone gets pretty good grades as long as its clear they put in effort.

Easy but boring class. Study guides give you everything you need to know for the midterm and final. Daily class is boring but relatively painless.