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9 Ratings
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— Students
Kehoe and Bass are great people and great professors. However, this is the first class in my entire academic career about which I can say I truly learned nothing. The course is entirely guest speakers and students making vague comments about the field of marketing in an international setting. Not a single person who set foot in the classroom had any expertise on international marketing or contributed any particular knowledge to that extent. I could have done the final project on the first day of class, and it would have been the exact same. In conclusion: good professors, easy class, absolutely zero learning.
Bass and Kehoe teach the class together. Minimal HW and only one assignment, about 4 speakers during the semester and mainly just listening to the two of them lecture about Global Economics. I don't think "marketing" in the modern business sense is really the main focus of the class. Its more about managing a global business.
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