Requires reading, especially prior to the exams, because the exams focus on specific definitions. Not too hard of a class, but because it can be commonsense based at times some students might underestimate tests and get a grade slightly lower then they anticipate. Study a little bit before tests and you'll wind up with an A/A- or B+. There really is no excuse to get anything less than a B+ in this class.
The only reason to attend class is to get marked for attendance. Exams are pretty straightforward and pretty easy. Just read the text, look at the Wall Street Journal questions, and if you are still worried, take the practice tests from the book's website as there's normally a few questions copied and pasted from there to the exam.
Dull class. Atchison is a nice guy, an his lectures are OK. It looks like he combines the powerpoints that come from the textbook Publisher with his own slides. Not the most stimulating class, but necessary as a prereq for COMM school. Test material comes straight from the book, minus Wall Street Journal assignments.
Fairly pointless, but if you're pre-COMM, it is a necessary evil. Starting in Fall '07, the class had a new book and no longer had a lab. As of now, all the questions on the test are straight from the book and have nothing to do with lecture. Read the book closely, especially boxes like Global Effects and whatnot, and you'll do fine.
This class lacks coherent structure or any form of organization. The material may be useful, and in some cases, interesting, but with the disjointed presentation of lectures and the near-illegibility of the textbook, it is impossible to tell. Do not take this class unless you absolutely have to in order to get into Comm School.
This class is completely pointless. I've been told that it isnothing like COMM school, it's just a weed out class. The lectures are incredibely dull and the class is completely disjointed because you go through 4 professors. I will say Lindgren who taught the marketing unit was excellent, a very enjoyable unit. The problem with the class was that much of it was reading and slides during lecture, while the tests were mathematical application of the material, which we had very little practice with. The Disussion is supposed to be where you get your practice in for this, but the discussion is pointless because the professors and the TA's do not do a good job communicating with one another, and the points from the disucssion section are so easy to get you learn nothing from the work you do do.
The class was ok. Some people didn't like it because it is kind of broad (covers accounting, marketing, information technology, management, etc). Good class to take to see if Commerce interests you. Also very helpful if you're going into accounting (Comm 201 & 202), since more emphasis is on that than anything else.
I thought Professor Atchison's lectures were intersting and easy to follow. He always used real examples like: Starbucks, Walmart, and multiple airlines. The financial accounting part of the class was a little dry, but Atchison has many guest lectures for the second half of the course, which keeps things interesting.
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