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Spring 2025
Data visualizations weave information and visual storytelling into insights that add business-relevant value through compelling arguments that inspire people to action. This course will explore how to construct data visualizations by employing storytelling, visuals, color schemes, key verbs, call outs, BLUFs, and other related data visualization elements. Students will learn how to use data visualization tools and become better presenters.
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Spring 2025
This action-oriented course takes students through the key steps involved in developing a new product or service. The learning process will be highly experiential as students work in groups to develop a viable new product or service via a hands-on team project. Each team of students will identify market (user) needs, develop alternative product or service concepts to meet those needs, flesh out the concepts through a process of iterative design.
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Spring 2025
This course focuses on the human need to recover and restore energy on an ongoing basis. After all, when you feel overwhelmed or depleted, it's hard to communicate and lead at your best. The course begins by taking inventory of your resilience, communication and leadership practices, then encourages you to build on your strengths as you sample new methods designed to build resilience of body, mood, mind and spirit.
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Fall 2025
The course is designed to help students increase their media literacy, deepen their knowledge about media and entertainment industries, gain critical analytical skills specific to analyzing media data, and design media and business strategies for media and entertainment emerging business models and dynamic customer bases.
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Fall 2025
The course will provide insights and techniques into drafting informative and inspiring team- and organization-wide email broadcasts, executive briefs, business and funding proposals, and strategic planning documents. Additionally, students will be exposed to best practices in creating internal and external web content, infographics and design elements, speeches, investor communication documents, and company mission statements.
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Fall 2025
This course will introduce a strategic, resource-based approach to talent mgmt, which features generative practices that systematically bring out the best in people at work. We will focus on three core talent mgmt practices; alignment, engagement, and development. Through multimedia case studies and accompanying readings, students will examine how these interrelated practices help people "get connected" to work
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Fall 2025
In this course, students will explore marketing challenges and opportunities in several major areas of healthcare, examine similarities and differences between marketing in healthcare and in other sectors, and learn to apply traditional marketing strategy and tactics in novel ways that embrace the differences that exist between the marketing of health and care and in other sectors.
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Fall 2025
Organizations, whether large or small, invest significant amounts of money in sourcing goods and services from their suppliers. This course explores how sourcing can help organizations to improve their performance on multiple dimensions and differentiate themselves from their competitors, ultimately leading to sustained competitive advantage.
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Fall 2025
Managerial Finance reinforces and builds on the material covered in the core finance course, Financial Management and Policies, and is considered a capstone finance course for those seeking careers in fields outside of finance, such as general management, consulting, marketing, operations, or entrepreneurship. The course is designed to solidify core concepts and skills in financial management and maintains a tone that makes it approachable to all.
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Spring 2025
This course explores the financial decisions of firms facing exchange related risks in global capital and product markets. This course examines capital allocation and raising activities in international settings with particular attention to transaction and economic exposure, financial and operating hedging activities, capital budgeting analytics, and global capital sourcing.
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