GCOM 7140 is a research-oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.

This course will expose you to the knowledge and skills required of, 1) brand managers as they successfully launch and manage branded products/services over time, and 2) brand consultants who consult brand managers on the best strategies and techniques for managing brands. You will also learn the process for conducting a brand audit through a group semester project.

This course is first in a two-seminar sequence that introduces students to the science and business of the biotechnology industry. The course will explore cutting edge translational research that is shaping current commercialization and industry trends. Students will engage directly with primary research literature and learn from leading scientists and industry executives. Example topics include AI, gene editing/therapy, precision medicine, tissue engineering, biomanufacturing, synthetic biology.

This course will focus on global, environmental, and social sustainability and resilience. We will explore how corporations and non-governmental organizations can address and impact change in our current environment. We will study successful leadership strategies within corporations and by social entrepreneurs in effecting societal changes.

Multivariate statistics training to analyze Big Data sets. The course covers discrete choice modeling (logistic and probit models), classification techniques (discriminant and cluster analyses), data reduction techniques (factor analysis), and advanced predictive techniques (regression models with interactions and curvilinear effects, structural equation modeling, and factorial ANOVA). Trains students on IBM-SPSS, SAS, and R.

This course familiarizes students with the restructuring of financially distressed firms and distressed investing. We analyze credit documents, model credit risk, and survey restructuring methods. Throughout, we consider credit and distressed debt as asset classes and develop techniques and models for investing in credit and distressed instruments.

This interdisciplinary course explores four critical areas at the intersection of business and sustainability: 1) Climate Finance, 2) Conservation Finance, 3) Circular Economy and 4) ESG Investing. In addition to acquiring an understanding of these key sustainability challenges, participants will gain skill in applying analytical tools and techniques to the evaluation of sustainable investment opportunities.

Students taking this course will explore areas and issues of special interest that are not otherwise covered in the graduate curriculum. This course is offered at the discretion of the supervising professor.