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3.89
Spring 2025
Capitalizing on the leadership knowledge, skills, and abilities that students have fostered through courses in the Leadership Minor, students will complete an applied leadership project that focuses on providing solutions to a real problem facing a sponsor organization. In addition to the project, students will engage with leaders in the Charlottesville community to learn about the challenges leaders face in different contexts.
4.89
1.67
3.90
Spring 2025
This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.
5.00
5.00
3.90
Fall 2025
This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC).
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3.91
Spring 2025
This course will provide an overview of the entire "private equity cycle" running from fund formation through investment exit. Both theoretical and practical issues will receive attention with the balance tipping toward the latter. Students are to be prepared to discuss a case or other reading assignments during the first half of most class meetings. The second half of our meetings will most often include speakers with expertise in the subject. Pre-requisite: Fourth-year Commerce standing.
4.78
1.67
3.92
Spring 2025
Aristotle maintained that the goal of life is to achieve well-being through wisdom. In this course we seek new understanding and tools as to how wisdom and sell-being apply to professional and personal situations. Emphasis is on marketing management and leadership. the course proceeds by way of readings, discussions, and exercises in addition to a culminating individual project for growth in career and/or personal life-planning.
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3.96
Fall 2025
This course introduces students to the software used by creative personnel within an advertising agency, such as Adobe Photoshop, InDesign, and Illustrator, to name a few.
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3.96
Fall 2025
Cross Cultural Experience
4.00
4.00
3.97
Spring 2025
This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.Prerequisite: 4th Year Commerce
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3.98
Spring 2025
This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.
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3.98
Spring 2025
This course exposes students to the best practics of an Integrated Marketing Communications (IMC) campaign and has them create their own campaign for the National Student Advertising Competition's (NSAC) national client. Students are also exposed to the strategic media planning process which is an important part of any IMC plan.
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