Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.

Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper. Prerequisite: COMM 3410.

COMM 2000 is a one-credit CR/NC course for students considering a major in Commerce. The course provides an interactive learning environment, which simulates upper level commerce classes while also providing students with content and skills necessary for success in today's global business environment. A variety of presenters deliver weekly interactive and instructional sessions using case analysis, group work, and projects.

This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

The course utilizes several active learning activities when considering classical rhetorical elements, audience analysis, speech organization, and strategies for improvement in the structure and delivery of extemporaneous and impromptu speeches. Students work with conceptual methods, observe exemplary models of good speech making, explore personal communication apprehension, and hone individual rhetorical style.

Aristotle maintained that the goal of life is to achieve well-being through wisdom. In this course we seek new understanding and tools as to how wisdom and sell-being apply to professional and personal situations. Emphasis is on marketing management and leadership. the course proceeds by way of readings, discussions, and exercises in addition to a culminating individual project for growth in career and/or personal life-planning.

This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.

COMM 4643 increases students' comfort with public speaking. In a safe environment students work to cultivate individual speaking styles by engaging in daily public speaking. Students deliver a wide variety of speeches, engage in activities designed to refine speaking styles, receive weekly feedback, and review their own recorded speeches. The most successful students participate fully, have a sense of fun, and help each other to improve.

Tech's Role in Business and Society. Students will focus on current topics in the fast-growing technology industry including tech business models, Silicon Valley and global industry culture, and public policy. Sessions are discussion-driven, include engagement with executives, and emphasize how future leaders in the tech industry can be a catalyst for change.

This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC).