This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

Analyzes the federal income tax law and its application to business, investment, and personal transactions. Prerequisite: COMM 2020 or Instructor Permission.

Presents the opportunity to examine new and emerging IT topics or study a particular IT related area in greater depth than is covered in other courses. Prerequisite: 4th Year Commerce or instructor permission

Topics in business analytics leverages the vast data resources available today to identify trends and patterns critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to apply analytics to real-world business decisions.

Courses taught in the Management area.Prerequisite: 4th Year Commerce

Global Commerce courses that count in the Management concentration.

This course seeks to develop students' ability to respond to complex leadership challenges in multiple contexts. Through experiential learning, students will be better prepared to influence the strategic direction of their organizations. Topics include understanding the role organizational leaders, managing firm culture, guiding firm change, utilizing power and influence, balancing stakeholder expectations, and managing organizational threats.

This course provides students with frameworks and skills to successfullyimplement successful strategies (e.g., set goals, create initiatives, measure performance, allocate resources). Students will explore common challenges that derail strategy and learn how to design systems and structures that support the organization¿s objectives. The second half of the semester will feature seminars and guest speakers addressing advanced topics in Strategic Management.

The course utilizes several active learning activities when considering classical rhetorical elements, audience analysis, speech organization, and strategies for improvement in the structure and delivery of extemporaneous and impromptu speeches. Students work with conceptual methods, observe exemplary models of good speech making, explore personal communication apprehension, and hone individual rhetorical style.

COMM 4643 increases students' comfort with public speaking. In a safe environment students work to cultivate individual speaking styles by engaging in daily public speaking. Students deliver a wide variety of speeches, engage in activities designed to refine speaking styles, receive weekly feedback, and review their own recorded speeches. The most successful students participate fully, have a sense of fun, and help each other to improve.