The primary objective of this course is to provide a foundational overview of business, including the themes of the history of business, business and society, and innovation. The course will enable students to gage interest in business and prepare students for business-related education, jobs, and careers. THIS COURSE IS A PREREQUISITE FOR THE MCINTIRE SCHOOL OF COMMERCE.

This course introduces financial accounting, the role of accounting, and how economic transactions are identified and recorded in an accounting system. It covers the construction and analysis of basic financial statements and the accounting system's function in measuring, classifying, and reporting economic data. Students learn about financial statements, raising capital, business investments, accounting for inventory, and accounts receivable.

This course introduces students to essential foundational concepts in financial economics. Students learn to value simple streams of future cash flows and apply this skill to more complicated settings, including valuing marketed securities like stocks and bonds, valuing projects within firms, and valuing firms as a whole. Along the way, they are introduced to the concepts of arbitrage absence and market efficiency and their impact on valuation.

This course examines the critical role of information systems in modern organizations. It covers fundamental concepts (hardware, software, data, processes, and people) and explains how information systems generate organizational value. Through case discussions and hands-on practice with tools and frameworks, students gain a foundational understanding of information systems and their fit within broader organizational systems.

An introduction to personal finance, focusing on financial decision-making and financial wellbeing. Students will develop the knowledge and skills to analyze common financial situations and develop a financial plan. Topics include short-, intermediate-, and long-term planning; budgeting; taxes; credit; debt; insurance; stocks, bonds, and mutual funds; diversification; 401(k)s, IRAs, and HSAs. Prerequisite: Non-Commerce students, 4th Year.

Intensive study of the generally accepted accounting principles for asset valuation, income measurement, and financial statement presentation for business organizations, and of the processes through which these principles evolve. Focuses on important areas in financial accounting, including accounting for leases, pensions, and income taxes. Prerequisite: COMM 2020 or instructor permission.

This course will provide knowledge of product management in combination with project management skills, both of which are necessary for the management of the digital product innovation process end-to-end. Course consists of seminars on roles of the product & project manager, managing innovation, selecting projects, stakeholder mgmt, team mgmt, schedule & time mgmt, risk mgmt, & on leading changes. Workshops on digital innovation, agile & waterfall methods.

Provides an introduction to the management of database systems and how business intelligence can be used for competitive advantage. The course uses an applied, problem-based approach to teach students the fundamentals of relational systems including data models, database architectures, database manipulations (e.g., SQL), and BI tools. 

Explores product, service, business model, and process innovation in existing companies with a focus on preparing students to participate in, lead, and advise innovation teams to increase the likelihood of a desired corporate outcome. Course format includes case studies, projects, and the most recent academic thinking on topics like organizational design, ethics in innovation, resources allocation, culture development, & "managing clever people."

The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.