This is an introductory course focusing on the "4Ps of marketing" from a marketing strategy perspective. It will encompass decisions regarding Product, Price, Promotion, and Place such that a firm's offerings meet a specific consumer need, demand, or want. This includes a strong consideration of consumer psychology and consumer behavior. This course will address the key questions a marketer must consider for its offerings to be successful.

This course offers training related to skills of studentship, professional development, or personal development. It will focus on teaching students to impart these skills to their peers. Specific topics determined by instructors.

An introduction to the craft of writing fiction, with relevant readings in the genre. For more details on creative writing courses, see our program website at creativewriting.virginia.edu.

An overview of the fields of social psychology and behavioral science. We will explore behavioral research in basic social psychology, leadership and organizational behavior, and the ways in which social science methods and research are currently being used in public policy and to solve major societal problems. The ultimate goal is to teach students how to think like behavioral scientists.

This course covers social, economic, political, and cultural dimensions of inequality both within and between countries. We will discuss how systems like slavery, colonialism, and capitalism have entrenched unequal power relations across the globe; how structures of inequality are produced, legitimated, and reproduced at national and international scales; and how individuals experience and negotiate these structures.

Leading teams in an outdoor space require a strong team foundation, good risk-management skills, learn to live outdoors, and develop a wide range of outdoor technical skills. An emphasis will be placed on reflection of field time and how content learned in class can apply to a variety of contexts. Learning to lead in outdoor spaces gives leaders tangible leadership practice and a flexible mindset to solve front-country problems.

In this course, students will learn the fundamental building blocks of valuing streams of cash flows whether from a financial asset or investment project. Topics to be covered may include the time value of money, discounting, compounding, investment rules including estimating the net present value of a project, and the basics of capital budgeting.

This course is intended for participants in the Undergraduate Student Opportunities in Academic Research (USOAR) program.

An introduction to concepts innovators use to solve problems and create value by addressing unmet needs. Learn how to identify and evaluate opportunities and use proven entrepreneurial frameworks to create new products and businesses for companies of all sizes. Through class activities, projects, and presentations you will learn how storytelling, teamwork, and leadership skills are essential for starting, funding, and building your business. Prerequisite: EBUS 1800

This course exposes students to foundational knowledge in each of the four high level domain areas of data science (Value, Design, Analytics, Systems). This includes an emphasis on ethical issues surrounding the field of data science and how these issues originate and extend into society more broadly.