This course is an introduction to consumer, product, and market analytics. You will learn key concepts in brand positioning, customer segmentation, and consumer behavior. The course will expose students to …
Business Analytics is useful to the extent that it impacts decision making in an enterprise. Critical to having impact is a thorough understanding of its strategy. This course develops frameworks …
In this course, we will (a) explore approaches for structuring and analyzing common business and financial decisions and (b) discuss respective analytical methods. We will explore what factors drive a …
In this course, we will explore approaches for structuring, quantifying, and analyzing common business decisions. We will also explore the various uses of data and statistical inference to drive better …
You will be introduced to leading analytical techniques in marketing and how marketers use marketing data to design cutting-edge marketing strategies. We will use data analysis to support marketing decisions …
In this course, students will gain exposure to and practice with the concepts and tools used to leverage data at scale and create value. The concepts and tools covered include …
Data visualizations weave information into insights that add business-relevant value. Visual storytelling creates compelling arguments that inspire people to act. Analyzing data sets, finding insights, and turning insights into persuasive …
You will be introduced to the strategy consulting process, identify, and refine the skills for successful consulting engagements for a wide variety of analytics projects. The first half of the …
This course introduces advanced analytical multivariate techniques used in marketing to understand customer and employee attitudes and behavior from data to gain market intelligence plus target and segment customers and …
You will learn some of the world's most powerful predictive models. We cover a variety of machine learning algorithms and survival models. We have a hands-on approach, working on real …
Covers end-to-end processes relating to the capture, organization, use, and protection of data for analytical purposes. You will learn how to build an optimized relational database and use SQL to …
One of the core functions of leaders is making decisions. However, evidence repeatedly shows that leaders often make decisions that are systematically flawed despite the availability of data that might …
Prototyping and Product Development is an action-oriented and project-based course. You and your team will identify a problem, develop multiple prototypes that address the problem, and test prototypes through iterative …
We cover natural language processing, deep learning, and artificial intelligence to apply them to text and image data. You will learn algorithms that are the backbone of technologies used by …
This course will introduce the latest practices and technologies for managing big data. It will first compare and contrast big data to relational data in both operational and analytical data …
Agile has become the de facto approach to innovation initiatives. For the analyst, the practice of agile provides an opportunity to instrument these initiatives with analytics such that the analytics …
Teams will solve an analytics challenge from a sponsoring company. The company will provide the data and the problem. You and your team will design a solution in the form …
In the second capstone course you will assess the business impact of your solution and should be done in conjunction with the sponsoring company. Key assessment questions may include: a) …
Course investigates practical challenges policy researchers face conducting impact evaluations. Develop capacity to replicate prominent empirical research using experimental & quasi-experimental methods & present results in compelling, accessible formats.Course primarily …
This course is the third capstone project course. It asks each team to prepare and deliver an oral presentation to an audience that includes their classmates and the sponsoring company. …