In the last two decades, more than 15% of Charlottesville's tree cover has been removed/destroyed and the Lorax Society formed to help curb this rapid decline. We run on a 4-level mission plan that involves planting, conservation, advocacy, and networking (PCAN). With our tree planting and conservation events (such as removing invasive ivy species from old trees), we aim to make a direct impact on the environment. Through advocacy and networking, we join hands with other sustainability-based organizations to speak out about our environment and make sustainability a top priority for the City of Charlottesville. Thus, The Lorax Society’s purpose is to support sustainability efforts of the University of Virginia through improved protection of our ecological environment and the ecosystem services that trees provide.
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