S4H, founded in December 2021, is inspired by (although independent of) Coaches vs. Cancer, a collaboration between the American Cancer Society and the NABC that encourages coaches and communities to fight cancer. S4H focuses specifically on pediatric oncology patients, and works with partnering companies to provide children in various areas nationwide with the opportunity to custom paint a pair of Nike Air Force Ones. These shoes are then worn by the coaching staff, and other leadership during a game, with each coach or individual wearing a unique pair created by one of the participating children. After the game, the shoes are signed, returned to S4H, and donated to local health systems, which auction them off to raise funds for their pediatric oncology departments.In addition to the shoe painting, participating children are given tickets to a game, stadium tours, access to a basketball practice and halftime recognition during the aforementioned game. S4H aims to increase public awareness of pediatric cancer and provide children with the chance to express themselves creatively, while also bringing attention to an underfunded area of cancer research.
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