ISBU 3451
Fundamentals of Marketing
Course Description
Pre-Requisite(s):
ECON 201 and 202 or equivalents, or instructor permission
Introduction to marketing principles and activities in both profit and non-profit enterprises, from the conception of goods and services to their consumption. Participants study consumer behavior as well as ethical, environmental, and international issues in marketing.
Looks like this course isn't being taught this semester.
Sort by "All" in the top right to see previous semesters.
