GBUS 8522

Luxury and Exports - Italy

Course Description

This course students will be exposed to Italy as a global hub for successful luxury export products across a range of sections (fashion, automotive, food, etc) and explore how and why Italian firms and brands compete globally. Understand the history and culture underlying the Italian business context and unique aspects of Italy as a country and Southern Europe as a region for business today and in the future.


Looks like this course isn't being taught this semester.

Sort by "All" in the top right to see previous semesters.