GBUS 8498
Creating and Advancing Big Ideas
Course Description
As the business climate becomes increasingly competitive, leaders need to know how to be creative and how to harness, control, and maximize the creative potential of the people they lead. In this student-centered course, we will explore the life of ideas in contemporary, knowledge-based organizations--more specifically, where do "big ideas" come from, and how are they identified, managed, and executed successfully.
