GBUS 8493

AI in Marketing

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Course Description

This course will focus specifically on the AI driven transformation of marketing. This course provides an in-depth exploration of Artificial Intelligence (AI) in marketing, combining theoretical frameworks with practical applications. Students will study the history and processes of AI, including machine learning and deep learning, and how these technologies can be leveraged through the AI Marketing Canvas for strategic planning.


  • Jacqueline Doyle

     Rating

     Difficulty

     GPA

     Sections

    Last Taught

    Spring 2018

  • Rajkumar Venkatesan

     Rating

     Difficulty

     GPA

     Sections

    1

    Last Taught

    Fall 2025

  • Faculty Staff

     Rating

     Difficulty

     GPA

     Sections

    Last Taught

    Summer 2018