GBUS 8439

Course Description

This course uses business cases to explore leadership that is highly effective at building cultures of innovation. It focuses on how leaders can construct environments that encourage employees to search for innovative ways to improve the competitiveness of the enterprise, on a daily basis without external direction and instruction, and how these environments (cultures) can guide both strategic and executive decisions to optimize enterprise performance. It also demonstrates why innovation is increasingly important, not only to technology companies but also to companies across a broad spectrum of industries. Through business cases and filmed interviews, students will examine companies and leaders that have been successful at building cultures of innovation. The course is intended for students who seek to lead a business organization. It may also be useful for students wishing to pursue an investment career, as identifying leadership that creates cultures of innovation is believed by many to be a key ingredient in successful investing.