GBUS 8205

Marketing and Society

Course Description

This course explores the influence of marketing on individuals and society more broadly. The course will begin at the individual level by covering the fundamental principles of consumer behavior. The course will conclude by introducing and analyzing pro-social marketing, which involves the application of marketing frameworks and techniques to promote individual and collective well-being.


  • Serena Hagerty

     Rating

     Difficulty

     GPA

     Sections

    2

    Last Taught

    Spring 2025