GBUS 7500

Innovation, Design, and Entrepreneurship in Action (IDEA)

Course Description

This action-oriented, team-based course will engage students in a live field project over the course of seven weeks and will build upon the required First Year curriculum. IDEA is an innovative offering grounded in the approaches of design thinking, agile project management, data analytics, effectuation, and lean start-up. The course is centered on team-based field projects addressing real world global challenges.


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