GBAC 7204

Marketing Analytics

Course Description

You will be introduced to leading analytical techniques in marketing and how marketers use marketing data to design cutting-edge marketing strategies. We will use data analysis to support marketing decisions and explore techniques for product line pricing, demand forecasting, customer segmentation, and customer lifetime valuation. We will use a hands-on approach, and the topics covered in this course are relevant to current marketing practice.


Looks like this course isn't being taught this semester.

Sort by "All" in the top right to see previous semesters.