GBAC 7200

Enterprise Analytics: Customers, Products, and Markets

Course Description

This course is an introduction to consumer, product, and market analytics. You will learn key concepts in brand positioning, customer segmentation, and consumer behavior. The course will expose students to basic market research methods and measurement considerations in designing and conducting market research. The course will also cover basic statistics techniques using SPSS and R-Studio.

Looks like this course isn't being taught this semester.

Sort by "All" in the top right to see previous semesters.