ECON 4390

The Economic Theory of Advertising

Course Description

Pre-Requisite(s): ECON 3010 or ECON 3110

Course deals with theories explaining the nature of advertising, and evaluates market performance in this industry, using Game Theory and Oligopoly Theory. Calculus will be used extensively.


Looks like this course isn't being taught this semester.

Sort by "All" in the top right to see previous semesters.