ECON 4390

The Economic Theory of Advertising

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Course Description

Pre-Requisite(s): ECON 3010 or ECON 3110
Discipline(s): Social & Economic Systems

Course deals with theories explaining the nature of advertising, and evaluates market performance in this industry, using Game Theory and Oligopoly Theory. Calculus will be used extensively.


  • Simon Anderson

     Rating

    2.67

     Difficulty

    4.33

     GPA

    3.25

     Sections

    1

    Last Taught

    Fall 2026